Case Analysis Essay examples -- Business, IBM

Introduction IBM provides services, software, and systems to clients across throughout the world. During the transformation to a global corporate enterprise, IBM maintained its core values and principles. As a leader in the industries in which it serves, IBM entered its second century in business dedicated to its culture of fairness and corporate citizenship. IBM utilizes a consistent approach to technology and innovation, and has a positive impact on the communities in which it operates. IBM is passionate about social responsibility, interested in making a positive change in society, and is making a profound difference throughout the world on global issues such as AIDS, cancer, education, and hunger (Kanter, 2011). Why is IBM interested in creating â€Å"even bigger change† in society? Organizations of today are experiencing increased pressure from government, employees, and competitors to take an active role in environmental, social, and government issues on topics from climate change and many more, in their supply chain. To address these concerns organizations have developed corporate social responsibility and sustainability initiatives. These efforts are necessary to sustain a long-term ability to create shareholder value, while providing critical benefits to society (Bonini, Koller, & Mirvis, 2009). Effective organizations fully understand the global communities in which they exist and do business. Acquiring this knowledge requires a deeper level of engagement and comprehensive interaction with public, private, and voluntary institutions within community. As a progressive organization, IBM realizes there is a close link between its core values and sustainability and its strategy and purpose. Its corporate... ... IBM understands that community and business must be one for mutual benefit and long-term success. Effective corporate citizenship is a by-product of engaging corporate values to that of its people, which will be more meaningful and longer lasting in the end. References Bonini, S., Koller, T. M., & Mirvis, P. H. (2009). Valuing social responsibility programs. Mckinsey Quarterly, (4), 65-73. Kanter, R. M. (2009). IBM in the 21st Century: The coming of the globally integrated enterprise, Harvard Business School Kanter, R. M. (2011). IBM’s Values and corporate citizenship. Harvard Business School. Retrieved from http://hbr.org/product/ibm-values-and-corporate-citizenship/an/308106-PDF-ENG Ofori, D. F., & Sokro, E. (2010). Examining the Impact of Organisational Values on Corporate Performance in Selected Ghanaian. Global Management Journal, 2(1), 52-65.