Critical Success Factor Report (Alley Cafe) Essay

Critical Success Factor Report (Alley Cafe) - Essay Example Apart from that, it has created a personal niche by conducting events with budding local talents. The Cafe offers a platform where talented enthusiasts perform live as well as display their arts and paintings on gallery walls of the Cafe. The gallery wall is a place where paintings and artworks of numerous new talents are displayed. Some of the well-known and preferred menus are baked organic beans, toast and scrambled eggs (Alley Cafà ©, 2014b). The objective of the report is to evaluate and analyse critical success factors for Alley Cafe. The current report is a retail audit of a medium sized retail organisation, Alley Cafe, with major focus on its critical success factors. The retail audit will help in identifying the current market demand and make future forecasts accordingly. This information will be subsequently used for recognizing success factors specific for the industry in which Alley Cafe operates. The research methodology includes both primary and secondary research. Primary research has been done by conducting a customer survey in order to analyse present market demand for Alley cafe and competitor’s positioning in the market. Secondary research includes extensive review of the company and competitors through literature study, articles, journals and authentic websites. Out of 177 respondents surveyed for retail audit, 83 never visited the Cafe (Figure 6). Taking the higher margin in each category for money spent, average monthly income for Alley Cafe is estimated to be around 1011 Euros. Also, majority of customers spend less than 15 Euros while visiting Alley Cafe. The demand for coffee is more during the winter season. Apart from that, United Kingdom is a majorly coffee consuming nation. Many new small and local coffee shops and snacks bar are being launched, increasing overall competitive environment of the local market (Figure 8). Also, survey results showed that customer demand for full English